How COG Marketing Transformed Friends of Hazelhurst’s Digital Presence
Case Study: How COG Marketing Transformed Friends of Hazelhurst’s Digital Presence
Friends of Hazelhurst is a not-for-profit community organisation dedicated to supporting and promoting the Hazelhurst Regional Gallery & Arts Centre in the Sutherland Shire. Established in 1995, the organisation brings together art lovers, creatives, and community members to celebrate culture, creativity, and social connection within a historically significant setting.
The Hazelhurst site was gifted to the people of the Sutherland Shire by respected local business figures Ben and Hazel Broadhurst and officially passed into public ownership in 1994 following Hazel’s passing. With strong community advocacy, support from Sutherland Shire Council, and backing from influential Australian artists including Gary Shead, George Gittoes, and Bob Marchant, the Hazelhurst Regional Gallery & Arts Centre opened in 2000 as a state-of-the-art cultural facility.
As Friends of Hazelhurst evolved into a dynamic arts and social group open to everyone, the organisation recognised the need for a modern digital presence that accurately reflected its purpose, heritage, and contribution to the local arts community. To achieve this, they partnered with COG Marketing, who delivered the strategy and solutions to transform their online presence.
The Challenge
Before partnering with COG Marketing, Friends of Hazelhurst faced several challenges with its digital presence:
- The website did not clearly communicate the organisation’s history, purpose, or ongoing role in supporting Hazelhurst Regional Gallery & Arts Centre.
- Important information such as membership details, organisational updates, and news was not easily accessible.
- The online brand did not fully reflect the professionalism, creativity, and cultural significance of the organisation.
- Digital engagement with potential members and supporters was limited.
- Website management required a more reliable and future-ready solution.
Friends of Hazelhurst required an integrated solution to modernise its digital presence, strengthen community engagement, and clearly communicate its mission.
The Solution: COG Marketing’s All-In-One Services
Friends of Hazelhurst partnered with COG Marketing for a complete digital transformation. Acting as their key marketing and digital partner, COG Marketing managed every aspect of their online and brand strategy, including:
Website Design and Development
COG Marketing developed a modern, user-friendly website that clearly showcases Friends of Hazelhurst’s purpose, history, and community role. The website was structured to improve navigation and accessibility, making it easy for visitors to explore the organisation’s background, understand its mission, and stay informed through news and updates.
The site is fully mobile-responsive and optimised for performance, ensuring a seamless experience across all devices.
Branding and Graphic Design
COG Marketing refined Friends of Hazelhurst’s visual identity to create a cohesive and professional brand across all digital channels. This included aligning colours, typography, and imagery with the artistic nature and cultural significance of Hazelhurst. The refreshed branding strengthened credibility and ensured consistency across every touchpoint.
Digital Marketing Strategy
Friends of Hazelhurst’s online presence was strengthened through a targeted digital marketing strategy designed to increase visibility, engagement, and community awareness. Search Engine Optimisation (SEO) improvements helped ensure the organisation could be easily found by people searching for local arts organisations, galleries, exhibitions, and cultural events in the Sutherland Shire.
Business Strategy
COG Marketing worked closely with Friends of Hazelhurst to align their digital presence with organisational objectives. This included long-term planning, audience profiling, and ensuring the website supports future initiatives, events, and community engagement.
Website Hosting
COG Marketing provided secure, high-performance website hosting solutions. This ensured the Friends of Hazelhurst website remains fast, reliable, and easy to manage, allowing the organisation to focus on arts advocacy and community involvement without technical distractions.
Printing and Promotional Products
COG Marketing extended Friends of Hazelhurst’s brand offline by producing high-quality printed materials and promotional products, including brochures, flyers, event collateral, and membership materials. These items reinforced the organisation’s visual identity, supported community outreach, and complemented the digital presence, creating a consistent and professional brand experience across both online and offline touchpoints.
Results and Future Plans
Since partnering with COG Marketing, Friends of Hazelhurst has experienced improved online engagement, clearer communication with members, and a digital presence that accurately reflects its cultural significance and community-focused mission. The updated website now serves as a strong platform for sharing news, promoting involvement, and supporting the ongoing success of the Hazelhurst Regional Gallery & Arts Centre.
Friends of Hazelhurst continues to work with COG Marketing as their trusted marketing partner, ensuring branding, digital presence, and strategic direction evolve alongside the organisation’s future goals. Together, they remain focused on supporting arts, culture, and community engagement across the Sutherland Shire.
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